Since my last post, boy has a lot happened!
After Kendrick dropped euphoria, it was Drake’s turn to respond. But 3 days later, Kendrick dropped again with 6:16 in LA on Instagram. This was unexpected, and the internet began mounting pressure on Drake.
A few hours later, Drake finally responded by releasing Family Matters where he threw a slew of insults and accusations against Kendrick’s family. But within just ~30 minutes of Drake’s release, Kendrick dropped once again with Meet The Grahams which features him addressing each of Drake’s family members directly, including an unverified “hidden daughter”. This strategic move drowned Drake’s record before it could even take off and permanently shifted the narrative of the beef. On Meet The Grahams, Kendrick also states that he has a mole within Drake’s OVO camp, which is presumably how Kung Fu Kenny was able to outsmart Drizzy with the record’s release within minutes after Drake’s. Kendrick was now clearly winning.
It was once again, Drake’s move. Kendrick was choking him with the “countdown” narrative that Drake had hypocritically pushed against Kenny earlier. But, within 24 hours, Kendrick dropped yet again. He released Not Like Us directly on all streaming platforms and it wasn’t just a diss record, it was a bop. The internet went into a frenzy with videos popping up of the culture having a ball bumping the record. It went on to break multiple records, including the biggest streaming day for a hip-hop song in Spotify history. To add insult to injury, Metro Boomin dropped a beat titled BBL Drizzy and invited the internet to record verses to it, offering a free beat & $10,000 for the best verse. And the internet more than delivered. Drake now had regular people across the world dissing him. What a time to be alive.
The next day, Drake responded with The Heart Part 6, but it was dead on arrival, with laughable defensive lines against Kendrick’s onslaught. And just like that, the beef was over. The Pulitzer Prize winner had won.
As a lifelong fan of hip-hop, this beef was one of the greatest events I’d witnessed. And to an outsider, it may seem silly and juvenile. That’s understandable though, all that I’ve shared thus far is merely a limited, superficial account of the beef. But it’s bigger than that for a fan like me, and I’ll get into its impact, and the takeaways from it another day. Until then, Mustard on the beat ho3!